Find B2B opportunities in your website traffic

Firmography matches visit data with available company records to estimate which companies may have visited your website. Review company profiles and visit patterns to decide which accounts your sales team should prioritize.Company matches are estimates. They do not confirm a company’s visit or buying intent.

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Features

Evaluate company estimates alongside visit analytics

Review potential company matches in your traffic, build account lists, and share your analysis with your team.

Estimated company matching

View potential company matches and their available profile information.

Analytics dashboard

Review matched company counts, visit trends, and country and industry breakdowns in one place.

Visit analytics and reporting

Compare traffic sources, visit frequency, and page views to inform your sales planning.

Company lists and workspaces

Organize companies you want to research into lists and share analysis with your team across workspaces.

Report exports

Export tables and charts as PDF, CSV, or SVG for use in your reports.

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How it Works

From website visits to potential company matches

Firmography generates company estimates when the available visit data supports a match. Review the results alongside company profiles.

Review potential companies

Visit data is compared with available company records, and estimated matches appear in your dashboard. Some visits may remain unmatched.

Explore visit patterns

Review repeat visits, traffic sources, and pages viewed. These signals can help you decide which companies deserve further research.

Prioritize your accounts

Evaluate estimated matches alongside your own customer information. Build company lists and share the results with your team.

Review potential companies
Explore visit patterns
Prioritize your accounts

What is Firmography?

Firmography is a B2B analytics tool that generates potential company matches from website visits. It helps marketing and sales teams find companies to research.

How does Firmography estimate company matches?

It compares visit data with company-level records where available and uses those connections to generate estimated matches. Results depend on the coverage and freshness of the underlying data.

Does a match confirm that a company visited my website?

Matches are estimates and may be incorrect. A listed company is not a confirmed visitor or a confirmed buyer. Use the results as a starting point for sales research.

Does a company match reveal the individual visitor’s identity?

A company match does not establish the identity of the person who made the visit. Results should be interpreted at company level.

What does compliance with Türkiye’s Personal Data Protection Law (KVKK) involve?

Compliance depends on the data processed and how the product is used on your website. Where personal data is processed, an appropriate legal basis, clear privacy notices, and explicit consent where required must be in place. Estimated company matching does not remove these obligations.

What information can I see?

Depending on the available data, you can review potential company matches and their countries and industries. Analytics also include visit frequency, traffic sources, and page views.

Can I create lists and export reports?

Yes. You can add companies to lists and organize them across workspaces. Tables and charts can be exported as PDF, CSV, or SVG.

Is the data real-time?

Analysis is updated at regular intervals to reflect recent visits.

FAQ

Frequently asked questions

About company estimates, visit analytics, and data privacy.

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Decide which accounts to research next

Explore potential company matches and visit analytics in a Firmography demo.

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